The company widely known for its audio and stereo products has shifted its focus into the world of automobiles and commercial trucking, and the praise has come in volumes. The new technology, Bose Ride, reduces the impact of bumps in the road for anyone sitting on the specially fitted seat. Beneath the seat lies a machine that senses the direction and force of the disturbance, calculates the restorative force, and adjusts the seat to stabilize the upper body of the passenger. For everyday driving, this may seem like a bit of a luxury. However, for long distance commuters or truck drivers, this technology could be the answer to the back pain that occupational drivers struggle to overcome everyday

Help For Commercial and Long Distance Drivers 

According to Bose, of the truck drivers that previously reported back pain, 97% reported reduced back pain and 94% reported reduced driver fatigue. While all of driver fatigue is not caused by seat discomfort or poor positioning, this technology has the chance to make a real impact on the health and safety of not only truck drivers, but everyone else on the road. Truck drivers that are more alert or not distracted by occupational back pain may be less likely to be involved in truck accidents or car accidents, many of which are highly traumatic due to the speed and mass of the trucks involved. Of the reporting drivers that have used these seats, 71% felt they were safer drivers. Simply because this data exists is not absolute proof that truck drivers are safer for using these seats, however, the sentiment and anecdotal information can not be ignored.

The next step for these seats is to hit the commercial automobile market. However, the weight issue and current sticker price may dissuade many auto manufacturers from using the new technology until it becomes more economical to implement. If more drivers and passengers alike can experience more relief from back pain, be more awake and safer on the roads, the better off we will all be.