When you walk into a Los Angeles area new car dealership, one of the biggest selling points stressed by salespeople is safety. Today’s vehicles are packed with what’s known as ADAS (advanced driver assistance systems): cutting-edge technology designed to prevent motor vehicle accidents from occurring.
According to recent research by CCC Intelligent Solutions Inc. (CCC), 60 percent of consumers say that they purchased a vehicle equipped with ADAS safety tech because they want to keep themselves and their families safe.
- Forward collision warning
- Lane-keeping assistance
- Automatic emergency braking
- Adaptive cruise control
- Blindspot alerts
- Automatic high beams
- Remote parking
Why people buy ADAS vehicles
CCC found that the second most common reason given (55 percent) for the purchase of ADAS-equipped vehicles: “to make my life easier.”
Other responses included:
- Replacing old vehicle and wanted a safer vehicle: 42 percent
- To reduce auto insurance premium: 30 percent
- To give as a gift: 19 percent
- Another person in my household wanted an ADAS vehicle: 18 percent
Turning safety features off
However, 38 percent of drivers said they regularly turn the ADAS safety systems off.
Their reasons for disabling the safety tech off vary: 41 percent say they believe the systems weren’t working properly; 41 percent said they find the noises and lights distracting, and 30 percent said they believe the technology isn’t needed.
It’s unfortunate that such a high percentage of drivers disable the safety features, but perhaps automakers will take note and incorporate changes that can make some ADAS features less distracting, even as they help drivers to avoid motor vehicle crashes.